Don’t make these mistakes in your company newsletter

2009 by admin.

Avoid these three common mistakes made by countless corporate newsletters, and you’ll be on your way to producing a valuable marketing tool that develops deeper customer relationship.

• Don’t promote your product – Instead of promoting your product, tell about solutions that come from your product, For example, instead of writing about the large number of residential fire alarms your company sold in the last quarter, tell how 50,000 families have protected themselves against fire.
• Don’t write about internal goings-on – Instead of writing about how 100 employees enjoyed a lovely holiday bash in December, tell how 100 orphans enjoyed the secret Santa gifts company employees provided.
• Don’t profile employees – Instead of interviewing your employee of the month, interview your customers and have them tell why they like working with your employee.

– Amy Biemiller

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