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- 2010: 7 ways to know if a marketing idea will work
- 2010: Social media basics
- 2010: Three ways to make advertising more effective
- 2009: Don't make these mistakes in your company newsletter
- 2009: The economy is in a mess. Your marketing message shouldn't be.
- 2009: Easy responses to two explosive interview questions.
- 2008: An agreeable solution to clearer communications
- 2008: 6 best ways to begin your speech.
- 2008: Regarding voicemail: what's the rush?
- 2008: What not to say to a reporter.
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Archive for July 2009
The economy is in a mess. Your marketing message shouldn’t be.
2009 by admin.
With the economy in a mess, the human response to marketing messages has changed. The last thing anyone wants to hear about, and therefore will be less likely to respond to, are messages that are fear based (‘Don’t miss out!’ ‘Last chance!’). Consumers are now more likely to respond to messages of reliability, safety, and stability.
How can you market better in a tight economy?
To consumers: Target how your service or product will protect or increase the value of what a a person has or how it will increase their or their family’s comfort or safety. Includ einfo about how satisfied others in the community are with you, your service and your guarantee.
To businesses: Target how your product or service will help them do more with less. Unbundle products and services and price separately to show you are transparent and trustworthy.
- Amy Biemiller
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