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- Advertising (3)
- Customer Communications (15)
- Employee Communications (7)
- LightStream Group (2)
- Media relations (4)
- Public speaking (1)
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- 2010: 7 ways to know if a marketing idea will work
- 2010: Social media basics
- 2010: Three ways to make advertising more effective
- 2009: Don't make these mistakes in your company newsletter
- 2009: The economy is in a mess. Your marketing message shouldn't be.
- 2009: Easy responses to two explosive interview questions.
- 2008: An agreeable solution to clearer communications
- 2008: 6 best ways to begin your speech.
- 2008: Regarding voicemail: what's the rush?
- 2008: What not to say to a reporter.
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An agreeable solution to clearer communications
2008 by admin.
Just how well are you communicating with your employees and customers? Not as clearly as you should, if you have no agreement on message.
Here’s a test: look at the communications coming out of the different departments in your company. Really look at the materials and read the message. Look at e-mail signatures, department intranet landing pages, the corporate website home page, the newsletter, your print ads, your sales kits? If the sales department communicates about value-added service, HR communicates about a caring environment, and marketing communicates about pricing, you have multiple messages and little clarity.
Pick a message, any message. Agree on it. Use that message in all your communications. You’ll achieve clarity, and a solid brand standard.
–Amy Biemiller
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