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- 2010: 7 ways to know if a marketing idea will work
- 2010: Social media basics
- 2010: Three ways to make advertising more effective
- 2009: Don't make these mistakes in your company newsletter
- 2009: The economy is in a mess. Your marketing message shouldn't be.
- 2009: Easy responses to two explosive interview questions.
- 2008: An agreeable solution to clearer communications
- 2008: 6 best ways to begin your speech.
- 2008: Regarding voicemail: what's the rush?
- 2008: What not to say to a reporter.
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LightStream Group
Co-dependency and the employee newsletter.
How dependent are your employees and your corporate executives on your newsletter? Get your employees and execs to participate in the newsletter process, and see how soon your employee newsletter becomes a necessary commodity and not an expendable luxury. Here’s how:
Executive involvement – Your newsletter should provide information, every issue, about what those corporate goals are and where the company is in achieving those goals. Ask your executives for information about industry developments, how the company fits in, and how that relates to goal achievement. Also publish when and how the company was mentioned in the news since the previous issue.
Employee involvement – Focus on different departments in each issue, and ask for stories from employees about how what they do influences corporate goal achievement. Work with HR to develop stories about community involvement by employees. Work with the sales department to learn about good customer service examples. Write like a news reporter, and quote more employees than executives.
- Amy Biemiller