Perfect or peculiar. Which category will your executive gifts fall into?

In this era of extraordinary customer relationship management, the gift-giving season can seem like a rocky road paved with land mines. Selecting and delivering the ‘perfect’ executive gift to valued clients has taken on the strategy-planning of a D-Day invasion. Will the gift have brand staying power? Will it be appreciated? Will it be too expensive to accept as per corporate policy, or perceived as not expensive enough?

Here’s news that will assuage your gift-giving angst: the 2007 National Incentive Survey indicates the most-appreciated executive gifts include nice chocolates, a USB memory stick, good champagne, and a gift card for wine. Coupled with a handwritten note expressing your best wishes and thanking the recipient for their business elevates any of those ‘most-appreciated’ gifts to a thoughtful and elegant personal expression.

But if you are bent on doing something to showcase your creativity, or to make a big splash, remember the golden rule of gift-giving: if you wouldn’t want to receive it, you shouldn’t give it.

–Amy Biemiller

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