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7 ways to know if a marketing idea will work
Wouldn’t it be nice if there was always one, surefire marketing activity a business could do to attract more business? The truth is, there are myriads of marketing opportunities out there, and any number of them could work for your business (i.e. an ad in a certain publication, a website revision, a new brochure).
But how can you know if any specific marketing activity will work? Before moving forward with a marketing idea, ask if it will:
- Create demand
- Command attention
- Build your brand
- Drive consumer behavior
- Change purchase patterns
- Increase revenue
- Work with other in-place marketing efforts.
If you can’t answer ‘yes’ to a majority of the questions, save yourself the trouble and say ‘no’ to the marketing activity.
- by Amy Biemiller