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- 2010: 7 ways to know if a marketing idea will work
- 2010: Social media basics
- 2010: Three ways to make advertising more effective
- 2009: Don't make these mistakes in your company newsletter
- 2009: The economy is in a mess. Your marketing message shouldn't be.
- 2009: Easy responses to two explosive interview questions.
- 2008: An agreeable solution to clearer communications
- 2008: 6 best ways to begin your speech.
- 2008: Regarding voicemail: what's the rush?
- 2008: What not to say to a reporter.
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Social media basics
When it comes to considering social media as part of a marketing strategy, most business people are of the same mind: it sounds like a good idea, but the specifics about its utility are vague. Is YouTube for you? Should you flirt with Flickr? And what in the world is Twitter?
Social media are marketing tools that use the internet to disseminate messages. These media are comprised of various online communities that, once you join, allow you to shift back and forth from being the audience to the author. Here are brief descriptions of a few of these social media outlets:
Blog – A personal online diary.
Flickr – Upload, share and view photos.
YouTube – Upload, share and view short videos.
FaceBook – eDirectory that allows you to create, view and share a personal info page.
Twitter – Mass text messaging of up to 140 characters
LinkedIn – Business networking site that allows registered users to maintain a list of contact details of people they know and trust in business.
Digg – Discover, share and view content from anywhere on the Internet.
- Amy Biemiller