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- 2010: 7 ways to know if a marketing idea will work
- 2010: Social media basics
- 2010: Three ways to make advertising more effective
- 2009: Don't make these mistakes in your company newsletter
- 2009: The economy is in a mess. Your marketing message shouldn't be.
- 2009: Easy responses to two explosive interview questions.
- 2008: An agreeable solution to clearer communications
- 2008: 6 best ways to begin your speech.
- 2008: Regarding voicemail: what's the rush?
- 2008: What not to say to a reporter.
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LightStream Group
Spam-proof your e-mails.
You may never know which of your e-mails will languish in someone’s spam mailbox. But you can decrease the risk by being more careful with the words you use in your e-mail subject line.
There are certain key ‘spam’ words that most filters will recognize in a subject line and automatically dump as junk. To prevent your e-mails from relegation to spam purgatory, make your subject line more actionable and specific. For example:
Instead of As per your request, detail what the e-mail is about (i.e. Information for the inventory report).
Instead of Confirmation, communicate specifics such as 2/15 meeting details, or San Antonio trip itinerary.
Instead of Read now or Important, drive home urgency with a needed action, as in Bring attached to Tues. meeting or Presentation input due Wednesday
–Amy Biemiller