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Latest Postings
- 2010: 7 ways to know if a marketing idea will work
- 2010: Social media basics
- 2010: Three ways to make advertising more effective
- 2009: Don't make these mistakes in your company newsletter
- 2009: The economy is in a mess. Your marketing message shouldn't be.
- 2009: Easy responses to two explosive interview questions.
- 2008: An agreeable solution to clearer communications
- 2008: 6 best ways to begin your speech.
- 2008: Regarding voicemail: what's the rush?
- 2008: What not to say to a reporter.
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Attachments are a no-no when pitching the media.
Want to increase the response rate you get from media pitches? Forget about attaching a press release, and make your e-mail subject line and body copy do the work for you.
Journalists and editors work at the speed of light, and read just as fast in order to learn about and write about news important to their audiences. Their in-boxes are full to the brim with pitches. Make yours stand out by telling them how your story has significance to their readers. Start with a clear and concise subject line, and support that with a facts-based pitch in the body of your e-mail – not as an attachment.
–Amy Biemiller