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- 2010: 7 ways to know if a marketing idea will work
- 2010: Social media basics
- 2010: Three ways to make advertising more effective
- 2009: Don't make these mistakes in your company newsletter
- 2009: The economy is in a mess. Your marketing message shouldn't be.
- 2009: Easy responses to two explosive interview questions.
- 2008: An agreeable solution to clearer communications
- 2008: 6 best ways to begin your speech.
- 2008: Regarding voicemail: what's the rush?
- 2008: What not to say to a reporter.
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LightStream Group
Profits lagging? Blame it on manager communication.
Studies show that profitability is linked to customer retention, and customer retention is linked to employee engagement. Employees are engaged at work when their managers talk to them, recognize their work and explain what they should do to achieve company goals and how they will benefit from those actions.
Do your managers know the four things they can do to improve employee engagement?
Communicate sincerely. That means no rhetoric. Talk about what the company does in plain English, and communicate directly about how their department fits into the bigger picture.
Personal delivery. Managers have to get up from their desks and away from their computers and speak directly to their department associates, individually and as a team.
Acknowledgement. Address associates by name, and acknowledge their work, performance and contributions.
Invite response. Ask for feedback, questions, and concerns, and be attentive to communication from others.
– Amy Biemiller