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- 2010: 7 ways to know if a marketing idea will work
- 2010: Social media basics
- 2010: Three ways to make advertising more effective
- 2009: Don't make these mistakes in your company newsletter
- 2009: The economy is in a mess. Your marketing message shouldn't be.
- 2009: Easy responses to two explosive interview questions.
- 2008: An agreeable solution to clearer communications
- 2008: 6 best ways to begin your speech.
- 2008: Regarding voicemail: what's the rush?
- 2008: What not to say to a reporter.
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LightStream Group
Recession-proof your marketing efforts
There’s nothing like pundit-bred chatter about an impending recession to get us to review our marketing efforts. Is there a way to make marketing work harder when economic storm clouds are on the horizon? Certainly! Remember, when customers make buying decisions under economic stress, they tend to buy from trusted sources. Make it easier for your existing customers to continue buying from you, with these easy-to-do marketing activities:
Stay in touch – Keep your name and products or services in front of them by staying in touch with them. Give them valuable information they can use, let them know about special offers on your products or services, and ask them for feedback. Use print, e-mail and the phone.
Let them know you care – Show your appreciation for them. Send them a birthday card, or a random note of appreciation with a gift card for coffee or a snack treat.
Refer business to them – There’s nothing more valuable than new business. Keep your eyes and ears open for business opportunities for your customers. Call and give them a good lead with contact information.
-Amy Biemiller